Huang Hao's mental history has created the best advertisement for this new year!

March 13, 2022

Source: Advertising (ID: adtaotie)

In the lively marketing war of the Spring Festival

This ad definitely stands out

Dreams are topics that will never be out of date

But if you add more fake material

It also makes people feel greasy

True, original is the best presentation

It is also the best transmission of brand tone

2018 Spring Festival

KFC replaced the spokesperson with Huang Wei

Homeopathic launched a micro-movie with Huang Wei

In this film

It is both a director and a star

Using Your Own History

Tell you to find the power you started

The film was adapted based on Huang Xi’s real experience. Huang Xie "passed through" back to 1994 and met the young man who had struggled for his dreams at that time. He sang and danced on the small stage and looked forward to a better search in the big city. Looking at the mentality of Zeng Jin’s own dreams in order to move forward bravely, he inspires Huang Hao to sail again in 2018—being a director.

The whole movie is Huang Xin's mental history. The arrangement of the scene is also arranged according to Huang Xi's life. The opening scene of the film is the classic scene of “No Man's Land”. Huang Xie once said that “No Man's Land” is a milestone in the generation of others.

The title “Crazy Brothers” emerged later, corresponding to Huang Xi’s fame as “Crazy Stone.”

When he came to Wangjiawan, Huang Hao met a bus and the conductor screamed: “Qingdao Wumao, Laoshan”, this scene is also the first movie that corresponds to Huang Xi’s “Get on the train, let's go” .

Then the cow that met on the street metaphorized the movie "Bullfighting."

After encountering a performance program in the crowd, it turned out to be the scene of the "blue sand" combination. In the early days of the Yellow Emperor’s life, he had lived in singing. At 15 years old, he earned his first pot of gold with his voice. At that time, his group name was “blue sand”.

After saying goodbye to himself when he was young, in a "Little Bird" music, Huang Yi encountered a Peking Opera actor dressed as the Monkey King in the crowd of people at the temple fair. This is naturally said in "The Westward Dropping Devil". Huang Huan once starred Sun Wukong.

Then a few young people rode on a bicycle and wandered imperceptibly toward Huang Xi, which of course was "Crazy Racer."

Huang Wei walked through these pieces, then pushed the video booth and officially began another new identity: director.

This is a short film that touched countless people during the Spring Festival. How many times have we no longer looked back on our dreams, but when we encounter setbacks and arrival goals, we are all puzzled about how to proceed.

At this time, what we need to do is to find the power that we believed in when we set off and start again!

It must be said that KFC’s marketing approach is really smart.

With a short film that promotes positive energy, the audience can see the brand's values. This way, it is difficult to find grounds for disgust. At the same time, Huang Ying, the hero of the Yingdi level, was chosen to spike the “solid” flow of many small fresh meats, and the goodwill level went up.

One of the most important reasons for the high praise of this ad is that it is derived from reality. A true living experience is more penetrating than any well-designed bridge section.

There is no big promotion of their own products, but the use of high-quality film analogy, establish brand reputation. From the point of view of Huang Huan, it also made a big advertisement for the goal of its new year.

There are two places in the short film that have moved me the most: a dialogue between Huang Lan in 2018 and Huang Wei in 1994:

In 2018, Huang Xian asked:

"What did you think about the future?"

“After that, anyway, I just love acting. As long as there is a stage, I will go to Beijing in the end of the year. Anyway, there are so many fine art colleges. In any case, I want to go.”

"Then do you think of yourself as this material?"

"I don't know, do you think? Anyway, I just don't want to repeat my life. Try it. What is your plan for the New Year?"

"New Year, I want to be a director"

"Director is hard to beat, do you?"

"I don't know, learn from you. Try."

"Oh, this is right, stride forward and never know if you don't start."