In the field of electric bicycles, Luyuan Group, as one of the pioneers in the industry, started with technology research and development. From the development of the first electric bicycle, 15 years of hard work has always put the quality of technology and products as the foundation for survival and survival of the company. To create a "mass brand" for the electric vehicle industry in China, reliable, stable and unpretentious.
In the electric vehicle industry, Luyuan Electric Vehicle can be said to be a fairly low-key enterprise, and even considered as a company that is not good at marketing and advertising. In response, Ni Jie, chairman of the Luyuan Group, frankly stated: “Entrepreneurs across the country should establish a sense that they do not have to take care of market share alone, but they can calm themselves and learn more about how to create value for the society.”
He believes that Lvyuan maintains the principle of “appropriate publicity” as its brand communication. It does not overpack or over-promote, because Lvyuan Group does not want to pass on the cost of “over-marketing” to consumers. "The huge costs of advertising superstars and giants are spent on technological innovation. In terms of service upgrades, creating real benefits for consumers is the long-term sustainable development of the company." Ni Jie said.
It is also to see the quality of the Luyuan brand and product quality, in recent years, corporate customers, buy large single-frequency out.
On May 28th, the initial handover ceremony between the Luyuan Group and the Liaoyang State Grid National Electric Power Agricultural Electric Bicycle was successfully held. Luyuan Group delivered nearly 1,000 electric vehicles to the Liaoyang National Grid once.
It is reported that Liaoyang National Grid bought a large number of Luyuan electric vehicles, mainly used to ensure that business personnel to the countryside to repair the grid and copy meter work daily travel. According to the relevant personnel of the State Grid, this time, in cooperation with Lvyuan Group, a group of Luyuan Electric Vehicles was purchased, which was mainly based on the stable product performance and reliable product quality of Luyuan Electric Vehicle. “The clerk wants to go to the countryside to repair the power grid, copy the meter, and has strict requirements on the standard of the vehicle.” said the person in charge of Liaoyang National Grid. “The quality and technical recognition of the Luyuan electric vehicle in the industry, let us Quality is assured, we trust the brand.” For this cooperation, Lvyuan Group also expressed the greatest sincerity, all the group purchase models are modified according to the existing classic mature models of Lvyuan, R & D technology is quite mature.
It is understood that before the purchase order of the State Grid, Luyuan Group and SF Express reached a group purchase agreement, respectively with Shanghai, Beijing, Nanjing, Shenzhen and other places of SF Express reached a cooperation, the annual group purchase orders nearly 3,000. The opening ceremony of the Beijing Post Tricycle, which ended on May 26, also announced the successful cooperation between the Luyuan Electric Vehicle and China Post. The Luyuan Electric Vehicle delivered more than 1,000 postal tricycles to Beijing Post. In addition, the public security agencies and the urban construction agencies have also taken into consideration the practical functions of Luyuan Electric Vehicles, and they have successively signed a group purchase agreement with Luyuan Group.
In recent years, electric vehicle products have attracted the attention of many companies due to their advantages of flexibility, environmental protection, practicality, low failure rate and easy handling. Luyuan Electric Vehicles is an electric vehicle brand with 15 years of accumulated quality. It focuses on product technology accumulation and R&D innovation. It emphasizes system configuration upgrade of product performance, reliable product quality and stability, and makes Luyuan Electric Vehicle's advantages prominent in the industry. , quality in more and more industries are recognized and affirmed. Based on the systematic, scientific, and operational upgrade of the group purchase business, the development of the Luyuan group purchase business has matured. The Lvyuan electric vehicle has also become the object of large-scale enterprise group purchase competitions. It has become the “mass brand” of electric bicycles in China in many industries.
