Package design is a mental game played with target consumers

More and more successful brands recognize the importance of product packaging. There is no doubt that good product packaging design is a direct reflection of the brand's core values. It is the first bridge to communicate directly with consumers. It is no exaggeration to say that there is a set of Successful packaging is half the product's success.

Whether it is in hypermarkets or distribution channels, consumers first intuitively feel the packaging of products, so a successful product packaging is crucial for products and brands. First of all, product packaging is an unavoidable cost, that is, if a product wants to be sold in the market, it must have a container to carry the product, otherwise it cannot be circulated. Secondly, product packaging design can be regarded as accurate product advertising. Just like “Focus Media” elevator advertising can accurately locate consumer groups, product packaging can more accurately target consumers, and it depends on how to make this free and effective. The use of advertising media is good.

In fact, product packaging is the medium for communication between products and brands. If you do not understand the target consumer groups of the product, even if the package design is beautiful and the production cost is high, it will not produce very good results. It will be counterproductive.

Packaging design is a mental game played with the target consumer. People have a strong possessiveness. Infants and young children always have the strongest appetite for food, but this desire depends on the age and sex of the person. , culture, living environment and many other factors change. And we just want to take advantage of the various weaknesses of consumers, or satisfy, stimulate, even provoke, and use consumers' desires to prompt consumers to complete purchases quickly.

This relationship can be compared to the relationship between Yu Zecheng and Wu Jingzhong in Latent, as well as threats from other competing brands. Therefore, a smart packaging design will develop different strategies based on the target consumer groups, including text descriptions, color matching, production materials, and so on.

Only by mastering the rules of the game can we effectively control consumers and guide consumers. The seemingly simple packaging design is actually a systematic system. It cannot simply understand the product packaging as a product container. It cannot ignore the product packaging design as the best means of communication between the product and the brand. The product packaging design is more The most accurate product advertisement.